Psykey Design

NIKE CR7 Ballon D'or

To celebrate CR7’s Ballon d’Or and FIFA awards by embracing Ronaldo’s drive and the concept was to fuel a week long OOH & Social debate on who the greatest footballer is, and ultimately reveal CR7. What ran was  a key visual with lock-up which features five versions of Ronaldo, one for each year he won Ballon d’Or and the most recent in gold.

•CD| Alberto Ponte & Ryan O’Rourke  •AD| Naoki Ga  •Copywriter| Guilherme Souza  •CM| Dona Monroe