This was my first project at Wieden + Kennedy, which I’m super fond of. I was just cutting my teeth in the advertising agency world, and I learned a TON. This was a very fast paced project with no previously established visual system. I was able to create a solve type treatment, color theory and create layouts for countless OOH executions. Once the visual system was established I was responsible for the all the file production for multiple key cities and the creation of a detailed style guide for outside vendors. After this campaign wrapped up with W+K, I’m proud to say my design work continued to inform Trident’s design DNA on later print and film campaigns.
CD | Max Stinson AD | Helen Rhodes CW | Matt Lever SM | Shari Eiesland